Batida and Co	CEA-INSTN-UPMC	PSA PEUGEOT CITRÖEN
Creative production of business strategy	Creative production of new product and service offers	Creative problem solving
Context/Objectives: To identify the best strategy for this communications agency that wanted to re-position itself according to the changes in the sector and the new needs of its clients.	Context/Objectives: To help researchers develop innovation projects as part of PhD Week, and introduce them to methods for stimulating creativity and teamwork.	Context/Objectives: To enhance a tool for sharing ideas and orientating the global marketing strategy (for Laetitia Ricci, Head of Future Demand of International Mobility).
Mission: A creative reflection session with the entire team and external experts, several half-day seminars and interim meetings with management. One coach-consultant.	Mission: Sessions to familiarize a multicultural and cross-functional group of 60 researchers in typologies of thinking styles (Jeu de Synergies©) and Creative Problem Solving. The annual event includes full and group sessions, and is led by three consultants as well as internal facilitators.	Mission: The development and facilitation of an ideas workshop over three-and-a-half days that brought together specialists in qualitative and prospective studies with product managers from several continents to share experiences directly. It involved 20 participants from very different cultural and professional backgrounds, two facilitators and one illustrator.
Results: The agency developed an audio-visual production strategy that was all the more powerful and efficient that everyone had contributed to designing it.	Results: Participants left with an increased understanding about the potential of having a diversity of people, cultures and research domains. Simple techniques were imparted for collaboration and the generation of innovative group projects.	Results: Participants gained a better collective understanding of local approaches and transversal needs, and created transversal concepts.